SAM I AM

Sam Austin

My journey in coaching began 25 years ago: spanning a military career, an avalanche, diverse job roles, multiple businesses, homelessness, bankruptcy, and raising five kids!

As a physical training instructor in the army, my career was soaring until an avalanche during a training exercise turned my life upside down. After leaving the forces, I faced homelessness and bankruptcy.

Returning to my roots, I built a reputation as a personal trainer who truly cared about clients' needs. After coaching thousands in personal and group sessions, I decided to dive deeper, driven by a desire to free people from the limitations of overcomplicated lives.

I've supported companies in changing behaviours and improving cultures. I have delivered multiple seminars on resilience, confidence, and wellbeing, helping people to make meaningful changes. Using this experience, I've developed simple programmes accessible to everyone.

As a husband, father of five, business owner, consultant, and coach, I understand the demands of modern life. I value your time and promise not to waste it.

I truly believe that each and every one of us can uncomplicate their lives, build healthy habits, and live in simplicity.

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